In the quest to gain market share in the competitive world, businesses and organizations are going to great lengths to increase brand visibility. One of the common ways and effective ways adopted by businesses and organizations are is by using promotional pens. This is largely because pens come with a wide range of benefits when promoting your brand, and play a critical role in boosting your logo. When you attend business events in Australia, one thing you are likely going to carry home are metal or plastic pens. With this in mind, the question that lingers is whether you should go for plastic pens or metal pens. In this article, we are going to focus on why you should choose plastic over metal pens.
1. Cost Implications
Since the primary objective of promoting your business is to increase sales, at the back of any promoter’s mind is the cost. If we are to compare plastic pens and metal pens, one plain reality is that plastic pens are much cheaper. This places them in a better position to reach masses. Plastic makes a lot of economic sense when thinking about masses compared to metal pens that may work best in settings where you are distributing it to a few people. As such, whether it is event giveaways or business events, they stand out as the ideal option.
2. Easy Recall
Since plastic pens are easy to manufacture and distribute implies that they have a wider reach. That is whether it is in various business events or event giveaways, plastic pens will always have an edge over metal pens. It does not matter who gets the pen because they serve the purpose of writing. At the end of the day, clients will always use them to write. In effect, people will always interact with your brand every time they are using the pen.
3. Dynamic Roles
The beauty of plastic pens is that they come with the potential of playing different roles when compared to metal pens. For example, if your goal is to boost education in a school setting, it is easier to do that with plastic pens bearing your logo. This means that you will be in a better position to hit two objectives at the same time. Which may not be possible with metal pens.
4. More Variety
One of the important features associated with plastic pens over metal pens is that they are easy to customize and come in a wide variety. Whether its color or design, these pens are noticeable because they are easy to manufacture. When you are out to make a name for your logo or looking for ways to promote your brand, then plastic pens will go a long way in creating that buzz because of their creative potential.
When it comes to comparing whether to choose plastic pens or metal pens, the glaring reality is that plastic pens carry more benefits compared to metal pens. What you need to have at the back of your mind is the objective associated with the plastic pens and the message you would like to convey to the masses. In the end, this is going to increase the chances of boosting your brand.