When you are using content curation, you are aiming to find the best content for the subject matter of your site, and giving it to your website visitors. All it is is looking for excellent content on which you could put your own spin. You shouldn't just use one source, however, use a variety of sources so that your material will always be interesting. according to Ian Johnson from leading marketing agency Azzurro Blu, you don't need to limit yourself to articles–you could curate videos, photos, magazines, etc–just ensure you give credit to the original sources.
If you do curation, you don't want to put the full article on your site, but just a snippet. You'll want to then link to the entire piece so that if your reader wishes to read more, they can do it. Your main goal here is to build a site that has all of the best content. When you take something from another site, be sure you mention where the article is coming from and who the author is. Make use of block quotes to set the portion of the article you are using apart from your own commentary. If you link to the rest of the article, make sure you have it open in a new tab, as you don't want the reader leaving your website. Not every place allows you to take articles even if you use the resource box with it so you must ensure you're allowed to do so.
One reason you want to use curation, is because you'd like the content on your web site to get to page one of Google. If you cannot get there, you won't have to stress about making any money. Search engines appreciate fresh content and by curating already published work you'll know that the work is great and then you add your own opinions to it. This works a lot better than just creating your own content and it works quite a lot better than just using PLR articles. By using content curation, marketers are able to find content in whatever niche they are involved in, which is being updated often. Article curating also can help you with SEO because you will constantly be linking to web sites of authority.
Though your aim might be to generate an income on your web site, the primary goal should still be to help your website visitors by offering up great content. Often this means sending them some place else, especially if it helps them find the things they've been looking for. You don't always know what brings a person to your web site, or why they will stay longer or come back. The same thing is applicable if you are trying to get people to purchase something you would like to sell.
Provided that you are giving the best content you could find, you'll have happy visitors. When you publish a newsletter you know that a number of your site visitors will opt in to it. If you are constantly adding content to your site you are going to build a following and, sooner or later, you'll start earning money. The key is to always try to give your site visitors just what they want.